IT +39 340 3762346 | FR +33 (0)6 68482662

Blog

Model-based Consulting, Management Education, and Coaching

The usefulness of a humanistic background in data analysis

This is for all those, like me, who were so unlucky to have very bad teachers of mathematics in high school, and had to study maths more seriously at college and graduate schools, when it was too late to intimately absorb the logic and philosophy of this fundamental science. As I anticipated in the last…
Read more

The critical role of management science in marketing

The fiftieth anniversary of Montgomery & Urban’s manifesto Giorgio Gandellini Especially because I keep this book as a bible, on the shelves closest to my desk, I often come across David B. Montgomery & Glen L, Urban, Management Science in Marketing, Prentice-Hall, 1969 (exactly 50 years ago, now unfortunately out of print). It wasn’t just…
Read more

The not-so-obvious importance of strategy in international marketing

Ever seen a foreign client buying your product just because of your transportation modes, contractual and payment agreements, insurance policies, or customs duties? I’m not saying that these aspects are not important, on the contrary: they become essential once you have found a good client who is interested in your offer and services, but how…
Read more