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Category: Data Science

Model-based Consulting, Management Education, and Coaching

Summarizing and mapping it all out

Getty Images on Unsplash Including the introductory article of August 13th, this is the eighteenth and very last of this series of weekly articles on artificial intelligence in marketing. The idea is to give you a summary and a comprehensive map of the intersections between marketing activities and AI, knowing that this map will never…
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Decoding the AI Marketing Puzzle: Bridging Data Science, Decision-Making, and Growth

Photo by Jens Lelie on Unsplash In addition to the introductory article of August 13th, this is the sixteenth and “almost” very last of this series of weekly articles on artificial intelligence in marketing. My idea would be to give you – as a very last contribution – a sort of comprehensive map of the…
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Ethical Considerations in AI in Marketing: Striking the Right Balance

Photo by Pierre Bamin on Unsplash In addition to the introductory article of August 13th, this is the fifteenth and “almost” last of a series of 15+ weekly articles on artificial intelligence in marketing. A little goody at the end of the article. As artificial intelligence (AI) continues to reshape the marketing landscape, businesses, especially…
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