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Optimize your company's performance
shading more light on its journey

Cutting-edge model-based consulting, management education, and coaching.
We combine models with intuition, experience, and judgment to highlight relevant data and relationships, improve decisions and results.


A network of experienced professionals in the areas of business strategy, data-driven marketing, international marketing, and digital communication

Our unique approach helps you at defining and addressing specific problems and opportunities, identifying alternative solutions and moves, making and implementing the most promising decisions.


The heart of our approach is combining models with our clients’ (and our own) intuition, experience, and judgment, in order to maximize the results of strategic
and operational decisions, within the context of internal and external constraints.


Our consulting projects are always built around a model based approach that optimizes the effectiveness and efficiency of your decisions.


We design, develop, and deliver custom-made programs and courses, frequently built around advanced models and learning tools.


We can help you at identifying and overcoming specific problems and obstacles, finding and implementing solutions.


In what can you mostly excel with our help

We provide you with the most effective contents, insights, methods, and tools in the following areas.


As individual consultants and teachers, we have been working in the areas of strategic management and business planning since the early eighties of last century, in several countries. We pioneered the use of integrated spreadsheets as tools for supporting the development of business plans and assessing the market and financial viability of innovative ventures, and designed original strategic simulations that have been used for many years in different educational and managerial contexts.


Complementing marketing and business strategies with digital and innovative tools has always been at the heart of our approach. We have been among the first to implement a CRM system for an Italian company well before the CRM acronim was coined, our first website back in 2001 was a corporate blog well before the application of the blog concept to the corporate world. We are patners with Warp 7, a digital marketing and communication agency, to effectively tackle the digital side of our projects.


Having worked in more than 30 countries and met hundreds of entrepreneurs and managers in many different industries, we developed an in-depth ability to
identify the key competitive success factors depending on very diverse market and competitive contexts. This experience has been used to design and develop our
business games on international marketing,  used for years in several leading business schools.


We have a passion for models and, particularly, for complementing intuition, experience, and managerial judgment with measurement and algorithms. Most of these algorithms, also based on proved decision-making theories, inferential statistics, and artificial intelligence are at the heart of the projections on competitive behavior in our business games on strategic management and international marketing.


IFOA DL Master in Marketing, Sales and International Business

We worked for seven years with IFOA and the University of Wales (the accreditation body) to design, develop, manage and deliver the first Italian Distance Learning Master Program in International Marketing and Sales, addressed to owners and managers of SMEs interested and involved in internationalization.


This two-year blended-learning program is still unsurpassed in 2022, in terms of both curriculum and teaching methods.


We designed and developed a series of original learning tools that many participants have been using also in their professional practice.


Contrary to what we see in many Master programs, we designed and implemented systematic approaches and tools for coherently integrating various faculty profiles and teaching methods.


Most participants found this experience extremely enriching and helpful for their careers: after about 20 years, we are still in touch with some of them.


Ready to export

We conceived and developed a unique and innovative set of web tools that, with limited assistance by consultants or officers of various public and private organizations, help Italian SMEs in their international marketing endeavors (Ready-to-export, engineered by Ecoh Media).


Nothing comparable currently exists in the world, in terms of both friendliness and affordability.


Integrated algorithms produce simulated results of the users’ decisions and estimates, and personalized feedbacks.


Selected modules have been successfully tested with several hundred clients of the most important public institution that supports Italian exports.


The data about 1,200 industry sectors in the 75 most attractive foreign countries are permanently and automatically updated.


Market orientation of organizations

On behalf of UNI , the Italian standardization body, and the most important Italian association for marketing development (AISM), we conceived and coordinated the development, together with other experts, of the first collection of best practices on Market Orientation of Organizations, an integrated set of guidelines to concretely orient any type of organization to market and customer-centricity.


There are hundreds of national and international standards on behavioral, deontological, ethical, and social aspects, such as those on social responsibility, sustainability, work environment, and management systems, but until now there was virtually nothing on marketing guidelines, except for a few standards on branding and market research.


The guidelines provided by this practice are integrated into an organic and comprehensive system that describes the different types of activities (analytical, strategic and operational) needed to put market orientation into practice, the organizational functions designed to carry them out, and the performance indicators to measure their achievement.


This practice provides guidelines on market orientation to any type of public or private organization, profit or non-profit, of any size and in any business sector it operates.


This benchmark practice provides not only the strategic and operational guidelines for market orientation, but also highlights their benefits in terms of innovation, improved organizational aspects and economic and financial results achievable by the organizations that implement them.

Some of our clients​

A right media mix can make the difference.

Some Testimonials

I had the pleasure to work with Nestpan International on several different projects, and all of these experiences were very enriching for all of us. NI’s professionals still represent an important asset for our Agency.

Luigi Ferrelli

ITA, Italian Trade Agency
Director of HR and Administration, Former Head of the Management Education Division

Over my decades-long tenure at ISO in Geneva, I had the opportunity to interact with Nestplan International and appreciated their rigorous yet innovative approach to strategy and international marketing.

Daniele Gerundino

Academic Fellow of the University of Geneva
Former Strategic Adviser to the ISO Secretary-General

Few hours of coaching with Nestplan International significantly contributed to broadening my strategic perspective, identifying unexplored opportunities, and better focusing my resources on the most attractive targets.

Michele Moscati

Owner and CEO
Ramos S.r.l.

Nestplan International represents a true excellence, thanks to their pragmatic approach focused on pursuing tangible outcomes. Their assistance was decisive in planning and successfully implementing a new large international initiative of my organization, involving more than 40 countries.

Vincenzo Morlini

Former President and CEO
AFS Intercultural Programs – New York

Nestplan has developed a thorough, robust and tested approach to help clients deploy effective market strategies by challenging conventional thinking and identifying opportunities for sustainable competitive advantages.

Gino Morelli

Director EMCG,
New York & London

I have been knowing Nestplan’s consultants since the late eighties of the last century as a Head of the former Olivetti A.I. Center in Cupertino, and I am still in
close contact with them, after having shared their enthusiasm and commitment in some exciting A.I. projects addressed to exporting SMEs.

Piero Scaruffi

President of the Silicon Valley A.I. Research Institute, founder of the Leonardo Art Science Evening Rendezvous (LASER), Silicon Valley & China

Nestplan International’s Giorgio Gandellini has been, and will be, very helpful in supporting the startups of our region in the “Startimpresa” program of Confindustria Chieti-Pescara, thanks to his interactive and simulation-based approach, and his focus on planning, data management, and decision-making.

The courses taught by Giorgio Gandellini in ICE’s CorCe Master’s program were the most stimulating and exciting, the ones that really gave me food for thought, opened my head and made me understand what marketing is. In recent years, many of his comments have accompanied the development of my career; it was a privilege to meet him in my educational journey.

Carlo Papa

Area Sales Manager
PR Electronics, Milano

Get in touch! Drop us a line and see if we can work together


Please find here the latest news and updates from us. Projects, articles, opinions on facts and events that strike our attention.

Are we Missing the Benefits of Market Orientation?

A new body of best practices to fully exploit these benefits. Background and definitions We are in an era of growing customer centricity, facilitated by the constant development of information[…]

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“Luck is blind, but bad luck can see very well, and often takes aim” (Roberto “Freak” Antoni) I had to give up with the translation of another aphorism, due to[…]

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Efficiency (doing things right)

“If I cannot do great things, I can do small things in a fantastic way!” (Martin Luther King Jr.) With this aphorism Martin Luther King was specifically referring to the[…]

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Our Team

An international network made of professionals with decades of experience in their respective fields of expertise.

Giorgio Gandellini

Founder, CEO and Managing Director

As founder and CEO of Nestplan International, Giorgio is the primus inter pares of a network of professionals. He has more than fifty years of managerial, management education and consulting experience with major multinational companies in manufacturing and service sectors, government and public institutions, and hundreds of SMEs, in more than thirty countries.

Alfonso Pace

Managing Partner, VP Digital Strategy

Alfonso is CEO and Founder of a digital communication and strategy consultancy. He has been a strategic marketing consultant for several Italian SMEs and a trainer for various management education institutions. His passion for the Internet led him to focus first on information management issues and later on the digital side of the communication strategies.

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