Our approach
Coaching is addressed to individuals or small groups, and normally focused on specific issues. Our approach is characterized by assisting clients in solving problems and overcoming obstacles, particularly in the following illustrative and interconnected areas.
1
STRATEGIC MARKETING
This is THE fundamental area for the survival and prosperity of any organization, profit or non-profit: few guidelines can improve your ability to develop successful marketing plans.
2
DIGITAL MARKETING
Digital channels are essential to get in touch with clients but their effective management can be overwhelming: developing a rational and personalized approach can make the difference.
3
DATA MANAGEMENT
You are certainly overwhelmed by data and information like all of us, but with the right analytical approaches and tools you can identify the 20% of the available information that solves 80% of the problems.
4
COMMUNICATION
Strictly related to strategic and digital marketing, the appropriate messages and media make your company more visible and credible: few adjustments to your current communication policies can make a difference.
5
DECISION MAKING
This area goes together with data management, but often you don’t need “big data” to reach better decisions, provided that you complement your intuition and judgment with some tested (and sometimes neglected) tools.
6
INTERNATIONALIZATION
Needless to say, this area often encompasses all the others: proved international marketing guidelines are our bread-and-butter and can easily inspire your journeys in the most attractive countries.
The best in customization!
We have been conducting many coaching assignments addressed to SMEs’ owners, CEOs, and managers, frequently on behalf of major public institutions.
We would love to hear from you