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Category: Data-Driven Marketing

Model-based Consulting, Management Education, and Coaching

Predictive Analytics: Unleashing the Power of Data in Marketing Strategies

Photo of Richard Sagredo on Unsplash Apart from the introductory article of August 13th, this is the third of a series of 15+ weekly articles. In the dynamic world of marketing, where consumer behaviors and preferences are in constant flux, the ability to foresee future trends is a game-changer. Enter predictive analytics, a potent application…
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Personalization at Scale: How AI Transforms Customer Experiences

Photo of Zhenzhong Liu on Unsplash In addition to the introductory article of August 13th, this is the second of a series of 15+ weekly articles on artificial intelligence in strategic marketing. In the age of information overload, standing out in the crowd has never been more challenging for businesses. That’s where the power of…
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