IT +39 340 3762346 | FR +33 (0)6 68482662

Month: August 2023

Model-based Consulting, Management Education, and Coaching

Personalization at Scale: How AI Transforms Customer Experiences

Photo of Zhenzhong Liu on Unsplash In addition to the introductory article of August 13th, this is the second of a series of 15+ weekly articles on artificial intelligence in strategic marketing. In the age of information overload, standing out in the crowd has never been more challenging for businesses. That’s where the power of…
Read more

Demystifying AI in Marketing: A Primer for SME Leaders, Marketing Practitioners, and Enthusiasts

Photo of Louise Viallesoubranne on Unsplash In addition to the introductory article of August 13th, this is the first of a series of 15+ articles on artificial intelligence in strategic marketing. In an era marked by rapid technological advancements, one term has risen to prominence across industries: artificial intelligence (AI). The world of marketing, in…
Read more

It’s time to take stock of artificial intelligence in marketing!

Photo of Filip Bunkers on Unsplash With the assistance of ChatGPT and the colleagues and friends I will remember at the foot of these articles, I am proposing a weekly article for about four months on this topic, which is of growing importance to all marketing experts, entrepreneurs, and SME managers who represent, not only…
Read more