One “small data” about our clients that we need to know … and rarely have!
A few months ago, I had published on LinkedIn (in Italian) a short article on the usefulness of the so-called small data vs. the increasingly “fashionable” big data (https://www.linkedin.com/pulse/big-small-data-giorgio-gandellini/): the latter are obviously useful and relevant in many industry sectors, but the problem is that most companies, especially the smallest ones, do not even have…
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