The 30 (definitive?) benefits of strategic marketing planning (2 of 2)
As you have seen in the previous post (https://nestplaninternational.com/the-30-definitive-benefits-of-strategic-marketing-planning-1-of-2/), I had to split the list into two posts (too many benefits!) and started with the first fourteen, grouped into two categories: A. Guidance, direction, and control and B. Analysis, interpretation and information management. Here are the other 16 benefits, grouped into four categories: C. Consistency…
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