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Month: August 2019

Model-based Consulting, Management Education, and Coaching

The 30 (definitive?) benefits of strategic marketing planning (2 of 2)

As you have seen in the previous post (, I had to split the list into two posts (too many benefits!) and started with the first fourteen, grouped into two categories: A. Guidance, direction, and control and B. Analysis, interpretation and information management. Here are the other 16 benefits, grouped into four categories: C. Consistency…
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The 30 (definitive?) benefits of strategic marketing planning (1 of 2)

Let’s start with the first 14 In the previous posts ( and, I tried to emphasize the importance and usefulness of strategic marketing planning, in both profit and non-profit organizations, precisely because of the uncertainties and speed of change in the business environment, that are incredibly cited as some reasons for not planning by…
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Why marketing planning? (2 of 2)

Planning is everything. The plan is nothing. (D. Eisenhower) The importance of strategic planning In the previous post ( it was suggested that an important and final point to address in the development of strategic choices is the definition of an action plan, i.e. which specific actions must be performed, by whom, within which deadlines,…
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