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Category: Business

Management Consulting, Training, and Coaching

One “small data” about our clients that we need to know … and rarely have!

A few months ago, I had published on LinkedIn (in Italian) a short article on the usefulness of the so-called small data vs. the increasingly “fashionable” big data (https://www.linkedin.com/pulse/big-small-data-giorgio-gandellini/): the latter are obviously useful and relevant in many industry sectors, but the problem is that most companies, especially the smallest ones, do not even have…
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The 30 (definitive?) benefits of strategic marketing planning (2 of 2)

As you have seen in the previous post (https://nestplaninternational.com/the-30-definitive-benefits-of-strategic-marketing-planning-1-of-2/), I had to split the list into two posts (too many benefits!) and started with the first fourteen, grouped into two categories: A. Guidance, direction, and control and B. Analysis, interpretation and information management. Here are the other 16 benefits, grouped into four categories: C. Consistency…
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The 30 (definitive?) benefits of strategic marketing planning (1 of 2)

Let’s start with the first 14 In the previous posts (https://nestplaninternational.com/why-marketing-planning-1-of-2/ and https://nestplaninternational.com/why-marketing-planning-2-of-2/), I tried to emphasize the importance and usefulness of strategic marketing planning, in both profit and non-profit organizations, precisely because of the uncertainties and speed of change in the business environment, that are incredibly cited as some reasons for not planning by…
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