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Category: Marketing Models

Model-based Consulting, Management Education, and Coaching

Predictive Analytics: Unleashing the Power of Data in Marketing Strategies

Photo of Richard Sagredo on Unsplash Apart from the introductory article of August 13th, this is the third of a series of 15+ weekly articles. In the dynamic world of marketing, where consumer behaviors and preferences are in constant flux, the ability to foresee future trends is a game-changer. Enter predictive analytics, a potent application…
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Demystifying AI in Marketing: A Primer for SME Leaders, Marketing Practitioners, and Enthusiasts

Photo of Louise Viallesoubranne on Unsplash In addition to the introductory article of August 13th, this is the first of a series of 15+ articles on artificial intelligence in strategic marketing. In an era marked by rapid technological advancements, one term has risen to prominence across industries: artificial intelligence (AI). The world of marketing, in…
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It’s time to take stock of artificial intelligence in marketing!

Photo of Filip Bunkers on Unsplash With the assistance of ChatGPT and the colleagues and friends I will remember at the foot of these articles, I am proposing a weekly article for about four months on this topic, which is of growing importance to all marketing experts, entrepreneurs, and SME managers who represent, not only…
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