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Leveraging AI for A/B Testing and Conversion Rate Optimization

Photo by Julia Koblitz on Unsplash In addition to the introductory article of August 13th, this is the eleventh of a series of 15+ weekly articles on artificial intelligence in marketing. A little goody at the end of the article. In the pursuit of digital success, optimizing conversions is a top priority for businesses. A/B…
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Segmentation Refinement: Precision Targeting through AI Insights

Composition by author, from an unknown draftsman In addition to the introductory article of August 13th, this is the tenth of a series of 15+ weekly articles on artificial intelligence in marketing. A little goody at the end of the article. In the dynamic marketing world, reaching the right audience with the right message is…
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Marketing Automation Reloaded: Workflow Efficiency with AI

Graph by author In addition to the introductory article of August 13th, this is the ninth of a series of 15+ weekly articles on artificial intelligence in marketing. A little goody at the end of the article. The graph above represents a small part of a business simulation engine, just to give a rough idea…
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