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Model-based Consulting, Management Education, and Coaching

Why judgmental models? 2/2

In the previous post we just referred to the well-known idea of supporting managerial decisions with models, just introducing the concept of judgmental models, i.e. models whose algorithms are fed by subjective inputs and are mainly based on the users’ judgments and assessments, representing a good compromise between the complexity of sophisticated mathematical models and…
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Why judgmental models? 1/2

By “models”, especially in the area of management, we mean representing and interpreting in abstract but realistic and coherent terms the nature of the real-life relationships among the relevant variables which affect results, in order to facilitate forecasts and projections of their future behavior and, therefore, improve decisions. The importance and usefulness of decision support…
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Modeling marketing data to improve performance

Just a few years ago, Gartner estimated that at least one-third of Fortune 100 organizations experience an information crisis due to their inability to effectively value, govern, and trust their enterprise information