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Author: Giorgio Gandellini

Model-based Consulting, Management Education, and Coaching

Chatbots and Customer Engagement: AI-Powered Conversations That Convert

Photo of Mariia Shalabaieva on Unsplash In addition to the introductory article of August 13th, this is the fourth of a series of 15+ weekly articles on artificial intelligence in marketing. A little goody at the end of the article. In today’s fast-paced digital landscape, connecting with customers in real time has never been more…
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Foto di Oscar Keys su Unsplash

The shocking case of blind startups!

Photo of Oscar Keys on Unsplash The market is the one and only true funder of your startup: everything else, if you are able to satisfy the funder, comes accordingly! This week let me to temporarily interrupt the series on artificial intelligence in marketing: I will resume it soon, but I cannot postpone further some…
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Predictive Analytics: Unleashing the Power of Data in Marketing Strategies

Photo of Richard Sagredo on Unsplash Apart from the introductory article of August 13th, this is the third of a series of 15+ weekly articles. In the dynamic world of marketing, where consumer behaviors and preferences are in constant flux, the ability to foresee future trends is a game-changer. Enter predictive analytics, a potent application…
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