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Month: March 2019

Management Consulting, Training, and Coaching

cost-plus pricing is illogic

How to set the wrong price, based on costs 3/3

In the previous posts we identified the major factors that affect our company’s wealth, the role of pricing among them, and those that affect the market’s willingness to buy from us. The cost-plus pricing method is intrinsically illogic and incongruent. I bet that you too have sometimes heard the following statement: “My product’s price should…
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demand based pricing

How to set the wrong price, based on costs 2/3

Last time we introduced the topic, identifying the major factors that affect the company’s wealth, and the role of pricing among them. Now we will focus on the major factors that affect the market’s willingness to buy from our company. Clients couldn’t care less about our costs! Did we ever decide a purchase after having…
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