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Model-based Consulting, Management Education, and Coaching

How to bullshit about pricing strategies

Harvard’s (very) unusual blunders I never throw mud at competitors: it’s not elegant, and those that would deserve a critique are sufficiently inadequate to disgrace themselves. But I would be very naive at thinking that I can be a serious competitor of Harvard authors and teachers since, with that label, they play a totally different…
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One “small data” about our clients that we need to know … and rarely have!

A few months ago, I had published on LinkedIn (in Italian) a short article on the usefulness of the so-called small data vs. the increasingly “fashionable” big data ( the latter are obviously useful and relevant in many industry sectors, but the problem is that most companies, especially the smallest ones, do not even have…
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The 30 (definitive?) benefits of strategic marketing planning (2 of 2)

As you have seen in the previous post (, I had to split the list into two posts (too many benefits!) and started with the first fourteen, grouped into two categories: A. Guidance, direction, and control and B. Analysis, interpretation and information management. Here are the other 16 benefits, grouped into four categories: C. Consistency…
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